As the 2020 election approaches, campaigns in central Kentucky are ramping up their efforts to engage with college students and young voters. With a large population of students attending universities such as the University of Kentucky and Transylvania University, these campaigns recognize the importance of capturing the attention and support of this demographic.
The Importance of College Students and Young Voters
College students and young voters make up a significant portion of the population in central Kentucky. According to the U. S.Census Bureau, individuals aged 18-29 make up 22.5% of the population in Fayette County, where the University of Kentucky is located. This demographic has the potential to greatly influence the outcome of elections, making them a crucial target for campaigns. Furthermore, college students and young voters are often passionate about social and political issues, making them an engaged and vocal group. They are also more likely to use social media and other digital platforms, making them easier to reach through targeted online campaigns.
Engaging with College Students and Young Voters
Campaigns in central Kentucky have recognized the importance of engaging with college students and young voters, and have implemented various strategies to do so.Social Media Presence
Social media has become an essential tool for political campaigns, especially when it comes to reaching younger demographics. Campaigns in central Kentucky have been utilizing platforms such as Facebook, Twitter, and Instagram to connect with college students and young voters. For example, during the 2018 midterm elections, Amy McGrath's campaign for Congress in Kentucky's 6th district heavily relied on social media to engage with young voters.McGrath's team used Facebook Live events, Instagram stories, and Twitter polls to connect with and gather feedback from college students and young voters.
Campus Visits and Events
Another effective way for campaigns to engage with college students and young voters is by physically visiting college campuses and hosting events. This allows candidates to directly interact with students and address their concerns and issues. In the 2019 gubernatorial election in Kentucky, both candidates, Andy Beshear and Matt Bevin, made multiple visits to college campuses in central Kentucky. They held town hall meetings, rallies, and other events to connect with students and discuss their plans for the state.Collaborations with Student Organizations
Collaborating with student organizations is another effective way for campaigns to engage with college students and young voters. By partnering with groups such as College Democrats or College Republicans, campaigns can reach a larger audience and gain credibility among students. In the 2020 election, the campaign for Democratic Senate candidate Amy McGrath has been working closely with student organizations at the University of Kentucky.They have organized phone banking events, canvassing efforts, and other activities to involve students in the campaign.
